Better sales conversion begins with your online experience

Feb 20 2024 | PayPal editorial staff

Online sales are growing globally, but busy shoppers expect a seamless experience that makes it easy and safe to buy. Our one-page guide gives you tips on optimising your online customer experience to convert more sales.

Online shopping is growing at 17% per year.1 That’s a huge global opportunity.

But, 70% of online transactions (shopping carts) are abandoned before a sale is completed.2 Why is that?

Often, busy online shoppers get distracted. Sometimes they get frustrated at a poor customer experience.

Our quick-and-easy, one-page guide to payment presentment and site optimisation is designed to help you turn your browsers to buyers. For example, making it easy to checkout from a product page or giving shoppers the information they need to make a buying decision.

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1 PayPal (2020), PayPal Borderless Commerce Report, https://www.paypal.com/sg/brc/article/borderless-commerce-1
2 Baymard Institute (2020), Online shopping cart abandonment rate worldwide from 2006 to 2019 [Graph]. Retrieved December 2020 from https://www.statista.com/statistics/477804/online-shopping-cartabandonment-rate-worldwide/, https://baymard.com/lists/cart-abandonment-rate 

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