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UK economic factors including high levels of instability are provoking recessionary fears among British shoppers more than any other market, so, unsurprisingly, they’re looking to manage their budgets and cut extra spending where possible.
This infographic explores how British shoppers’ priorities and consumer buying behaviours are changing amidst the challenging economic landscape.
Key takeaways include:
Price-sensitive UK consumers want to see free shipping and deals at checkout.
Brands shouldn’t rely on loyalty benefits as a way to beat the competition.
Although businesses’ costs are rising at the same time as consumers’ cost of living, to keep UK customers coming back — and attract new ones — brands must find ways to make sure their offerings are affordable and seen as value for money, without any hidden costs or fees.
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