How to support a small business

1Shop with local independent businesses

Prioritise shopping at local businesses, wherever possible. This can be anything from buying your morning coffee from a local corner café rather than a large chain to choosing a local boutique artisan for your next home renovation over a major warehouse.

These independent shops bring unique charm to the community, strengthen local small business support and make your neighbourhood what it is.

How to find them:

• Look for local business directories, community Facebook groups, and search ‘Shop local near me’.
• Wander neighbourhoods, exploring side streets, markets and pop-ups.
• Follow local hashtags and ask friends for recommendations.

2Buy gift cards

Buying gift cards gives businesses instant cash flow, which is particularly vital during quieter seasons or while businesses are facing unexpected challenges.

When you send gift cards, you’re helping secure their future revenue, while recipients get the flexibility to choose to buy what they love, when they love. Plus, they’re easy to buy (often digitally) and show direct, targeted support.

3Leave online reviews

Positive online reviews are incredibly valuable as they can build credibility, boost search visibility and guide new customers to the business.

Tips for a useful review:

• Be honest and specific by mentioning product/service quality, standout staff, and the atmosphere, etc.
• Include photos or more specific details on what made your experience stand out. The more genuine it is, the more it will help the business and inform future customers.

4Spread the word

Personal recommendations are still the gold standard of marketing. Telling friends, sharing on social media, or posting in community groups can dramatically extend the reach of a local business, probably more than you’d think.

Whether it’s a quick chat in the pub or a mention on Instagram, word-of-mouth marketing and social media support for small businesses can amplify impact far beyond one sale.

5Offer your own services

Supporting small businesses isn’t just about what they can do for you but what you can do for them. Consider offering your own valuable skills where they might be needed.

This could be anything from marketing or accounting help to photography. This kind of collaboration with local businesses builds strong small business collaborations, broadening networks, and sharing expertise. It’s businesses supporting businesses.