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How this premium cycling apparel brand used PayPal Pay Later messaging to reach more customers
25 Jun 2026
Deià Studios was born on a bike. Together, co-founders Tom Kelly and Tom Wintle cycled the Camino de Santiago, the 500-mile path across northern Spain that ends on the Atlantic coast, and along the way they reached a shared conclusion. Good cycling kit was expensive, often unflattering, and didn’t last.
3 mins readAuthorJames Garnier, EMEA Content Manager