Online coupons explained

Saving money on everyday purchases can be convenient and accessible with online vouchers.

This article includes tips, suggestions and general information. We recommend that you always do your own research and consider getting independent tax, financial and legal advice before making any important decision.

Learn more about using digital coupons and how to potentially unlock discounts, freebies, and other perks when shopping online.

What is an online coupon?

An online coupon — commonly known in the UK as a promo code, digital coupon, discount code, or online voucher — is a digital tool that delivers a discount or deal when making a purchase online. These codes are typically a combination of letters and numbers entered during checkout on an e-commerce website.

Online vouchers may:

• Offer a percentage off the purchase price
• Provide a set monetary discount on an order
• Grant access to exclusive offers or freebies
• Waive shipping fees

Types of online coupons

There are several different types of online vouchers. Here are some examples:

• Percentage discounts: These coupons offer a certain percentage off the total order, such as 10% or 20%.
• Fixed amount discounts: With these coupons, a fixed monetary amount is deducted from the order total. For example, a coupon may provide a discount of £5 or £10, regardless of the total purchase amount.
• Free shipping: Shipping costs can sometimes be a deterrent to online shopping, especially for bulky or heavy items. Free shipping coupons can eliminate this expense.
• Buy one, get one free (BOGO): When someone buys one item at full price, they receive another item for free.
• Free gifts: These coupons add extra value to a purchase by offering a complimentary item, like a travel-sized product or a bonus accessory, at no additional cost.

Where to find online coupons

Looking to find online coupons in the UK? Here are some potential places to look:

• Dedicated coupon websites: These are websites that aggregate coupons from various retailers. No time to browse? Use a browser extension instead and learn how to save with Honey.
• Retailer websites and apps: Many retailers offer exclusive coupons directly on their websites and apps.
• Email newsletters: By subscribing to email newsletters from brands and retailers, individuals may receive exclusive coupon codes and deals not available to the public.
• Social media: Social media platforms are increasingly used by brands and retailers to announce coupon codes, flash sales, and limited-time promotions.

How to use discount codes online

Using online coupons is generally straightforward. Here’s what the process may look like:

1. Find a coupon code: Start by finding a coupon code for the retailer you're interested in.
2. Read terms and conditions: Carefully review the terms of the coupon. Look out for minimum spend requirements, expiration dates, or other restrictions.
3. Copy the coupon code: Copy the code for easy access.
4. Shop on the retailer's website: Visit the retailer's website and add items to the cart. Make sure to practise responsible spending.
5. Apply the coupon code at checkout: During checkout, find the designated box to enter the coupon code.
6. Check discount application: Ensure the discount is applied to the order total.
7. Complete purchase: Proceed to checkout and enjoy the applicable savings.

Potential tips for using online coupons

Explore potential tips that may enhance the shopping experience when using online vouchers:

• Price comparison: Ensure the final price with the coupon is lower than elsewhere.
• Combine coupons: If possible, use multiple coupons together for more savings.
• Patience pays: Finding the ideal coupon may take time, so remain patient.
• Spread the word: Share coupon discoveries with friends and family to help them save, too.

Online coupons are a powerful tool in the arsenal of savvy shoppers. Looking for more ways to increase savings and practise responsible spending? Check out our Spend Smarter Guide.