Whether you’re opening a company, sussing out a business idea, or looking to make strategic decisions, it's important to understand your break-even point.
Here, we'll unpack what a break-even point is and how to calculate it so you can better reach your business goals.
A break-even point is the point at which your total business cost is equal to your total business revenue.
What does it mean to break even, exactly? When you reach a break-even point, you're not operating at a loss or a gain. You're spending just as much as you're earning.
A break-even analysis is a calculation for determining the point at which your costs will equal your revenue. Simply put, a break-even analysis helps you see how much money you need to earn or units you need to sell to cover your expenses and begin making a profit.
Businesses can conduct break-even analyses by tracking and calculating their fixed costs, variable costs, and sales price per unit. They may use their analysis to determine the break-even point for their entire operation or for individual products and services.
A break-even analysis is commonly conducted for internal purposes, though it may be shared with third parties like investors and lenders.
Understanding your break-even point is important for managing a business. It can help you:
You can use a break-even analysis to make more informed decisions in scenarios like:
It's important to consider how long it will take you to reach your break-even point so you can plan accordingly. If it takes one year to break even, for example, you'll want to figure out how to manage cash flow for the next 12 months. If it takes more than a year, you may try adjusting your business plan to shorten that length of time and start recouping costs sooner.
A standard break-even time period is typically six to 18 months. If your break-even point is more than 18 months away, you may need to reconsider your business idea because of its financial risk.
Now, let's do the math with the break-even point formula:
Break-even point (units) = fixed costs / (sales price per unit - variable cost per unit)
Consider this break-even analysis example:
10,000 units = $12,000 / ($2 - $0.80)
This means if your fixed costs are $12,000 and your variable cost per unit is $0.80, you need to sell 10,000 units at $2 a unit to break even.
A contribution margin is the difference between a product's sale price and its variable cost. Basically, it's the portion of the break-even equation that's divided by your fixed costs.
You can calculate this value by using the contribution margin formula:
Unit contribution margin = sales price per unit - variable cost per unit
If you sell a handbag for $200, for example, and its variable cost is $60, then your contribution margin is $140.
Your contribution margin is important because it can help you see how much profit you earn from each product. It can also help you understand and work toward your break-even point. When your contribution margin equals your fixed costs, you've reached your break-even point. When your contribution margin is greater than your fixed costs, you've earned a profit.
A break-even analysis can help you make informed decisions so you can earn a profit and grow your business.
If you need to achieve your break-even point sooner, for example, you can raise your product prices or decrease your business costs. Still, you should ask questions like: Will customers continue to purchase our products at higher prices? Will cutting costs impact quality or scale? Conduct further market research to answer these questions and find the best solutions for your business needs.
Manage expenses, access tools to grow your business, and track and measure performance from one place. You do the business, and we help with the details.
Get started with PayPal for Business.
In partnership with three expert business owners, the PayPal Bootcamp includes practical checklists and a short video loaded with tips to help take your business to the next level.
We use cookies to improve your experience on our site. May we use marketing cookies to show you personalized ads? Manage all cookies