Customer Acquisition

Acquire valuable customers and enable the buying experiences that they expect with innovative customer acquisition st...

Small Business Enterprise All

Small business owner writing on a price tag at a counter, with a computer keyboard and shipping supplies nearby.

Small BusinessMarketing

How to build a first-party data strategy for your marketing

Quick Answer: A first-party data strategy is a plan for activating data that your company owns, such as customer purchase history, website behavior, and loyalty program activity. This data is a valuable asset for personalizing customer experiences and driving cost-effective advertising.

AuthorPayPal Editorial Staff

A man lifts a woman with raised arms in a joyful, celebratory embrace on a rocky hilltop with dozens of colorful hot air balloons floating across a vivid blue sky.

EnterpriseMarketing

Reimagine travel payment solutions to drive business growth

Family beach vacations. Big-city work/play trips. Luxury cruises. Travelers are choosing their own adventures, and the travel and tourism industry is booming. Global revenue is projected to reach $1.39 trillion by 2030 at an annual growth rate of 7%.¹ And online sales are expected to comprise 76% of that revenue.²

AuthorPayPal Editorial Staff

Showing page 1 of 2

Small BusinessMarketing

Types of PayPal ads: Which is right for your business?

AuthorPayPal Editorial Staff

Jul 27, 2026Article8 mins read

EnterpriseMarketing

Adventures are on the rise

AuthorPayPal Editorial Staff

Jun 8, 2026Article5 mins read

EnterpriseMarketing

How to use PayPal Ads: A step-by-step guide to launching your first campaign

AuthorPayPal Editorial Staff

May 22, 2026Article4 mins read

EnterpriseMarketing

Optimize checkout. Revolutionize sales. Power growth with retail innovations.

AuthorPayPal Editorial Staff

Apr 14, 2026Article5 mins read

EnterpriseMarketing

17 ways to reach customers with point of purchase advertising

AuthorPayPal Editorial Staff

Mar 23, 2026Article5 mins read

Small BusinessMarketing

Business bootcamps: Questions answered for reaching new customers online and in marketplaces

AuthorDr. Tiffany Raymond, PhD

Nov 17, 2025Article4 mins read

Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

AuthorPayPal Editorial Staff

Nov 14, 2025Article5 mins read

Small BusinessMarketing

What is a go-to-market strategy, and how can you create one for your small business?

AuthorPayPal Editorial Staff

Nov 14, 2025Article10 mins read

Small BusinessMarketing

Conversion for client reviews: Leveraging customer feedback to boost sales

AuthorPayPal Editorial Staff

Nov 13, 2025Article8 mins read

Small BusinessMarketing

Gen Z marketing tips to connect with the digital generation

AuthorPayPal Editorial Staff

Jul 9, 2025Article5 mins read

Small BusinessMarketing

What is mobile marketing? And how to leverage it to attract customers

AuthorPayPal Editorial Staff

Apr 16, 2025Article4 mins read

Small BusinessMarketing

How to win at small business branding and identity

AuthorPayPal Editorial Staff

Mar 21, 2025Article5 mins read

Small BusinessMarketing

How to perform a competitive business analysis to gain an edge

AuthorPayPal Editorial Staff

Jan 28, 2025Article5 mins read

Small BusinessMarketing

How to win at small business branding and identity

AuthorPayPal Editorial Staff

Jan 16, 2025Article7 mins read

Small BusinessMarketing

How Venmo can help expand your reach

AuthorPayPal Editorial Staff

Dec 17, 2024Article3 mins read

1/3