Digital Marketing

Customer habits and expectations are always evolving. Adapt your online digital marketing channels to keep your busin...

A millennial views an ad on their phone.

Small BusinessMarketing

How to market to millennials: 12 strategies for 2026

Successful millennial marketing involves authentic messaging, highlighting shared values, and building seamless digital-first experiences. They’re the largest segment of the population, have the money to spend, and aren’t impressed by traditional campaigns.

AuthorPayPal Editorial Staff

Skateboard business owner adjusts retail media on his POS screen.

Small BusinessMarketing

What is retail media and how can it help your business?

Retail media is a form of advertising where brands pay to promote their products on a retailer’s own digital and physical properties. Retail media networks typically facilitate this by delivering highly relevant ads to purchase-ready shoppers.

AuthorPayPal Editorial Staff

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Small BusinessMarketing

E-commerce product photography: Small business photography tips

AuthorPayPal Editorial Staff

Nov 14, 2025Article10 mins read

Small BusinessMarketing

Email marketing tips for sales conversion and business success

AuthorPayPal Editorial Staff

Sep 22, 2025Article9 mins read

Small BusinessMarketing

Product page optimization 101

AuthorPayPal Editorial Staff

Sep 6, 2025Article5 mins read

Small BusinessMarketing

How to write a call to action: Tips for creating compelling CTAs to drive more conversions

AuthorPayPal Editorial Staff

Sep 6, 2025Article4 mins read

Small BusinessMarketing

Social media strategy in the marketing mix: Tips for business success

AuthorPayPal Editorial Staff

Aug 22, 2025Article8 mins read

Small BusinessMarketing

Boosting your small business visibility in the AI search era

AuthorAndrea Gagliano

Jun 4, 2025Article4 mins read

Small BusinessMarketing

What are upselling and cross-selling strategies that help boost revenue?

AuthorPayPal Editorial Staff

May 30, 2025Article9 mins read

Small BusinessMarketing

Growing an online business: A checklist from the experts

AuthorDr. Tiffany Raymond, PhD

May 2, 2025Article5 mins read

Small BusinessMarketing

How to build an email list and get more email newsletter subscribers

AuthorPayPal Editorial Staff

Jan 22, 2025Article7 mins read

Small BusinessMarketing

Unlocking the benefits of Gen AI design prompts for growing businesses

Oct 5, 2024Article3 mins read

Small BusinessMarketing

What is customer segmentation: Guide to targeted marketing strategies

AuthorPayPal Editorial Staff

Sep 10, 2024Article5 mins read

Small BusinessMarketing

How to promote your business on social media

AuthorPayPal Editorial Staff

Jun 18, 2024Article10 mins read

Small BusinessMarketing

How to sell on Facebook Marketplace: A guide for businesses

AuthorPayPal Editorial Staff

May 3, 2024Article7 mins read

Small BusinessMarketing

AI for small business marketing: Integrating generative AI for powerful image generation

AuthorGrant Farhall

Mar 12, 2024Article5 mins read

Small BusinessMarketing

Running a successful Singles' Day campaign for small business owners: Tips and strategies

AuthorPayPal Editorial Staff

Dec 8, 2023Article3 mins read

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