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Three trends leaders should keep top of mind to convert customers while managing costs in the fast-changing e-commerce industry.
A fast and simple checkout experience can help businesses increase sales and convert customers — but it’s only possible with masses of data and the right technology. PayPal has the network, data, and technology required. Fastlane by PayPal is a shopper-recognition and guest checkout tool designed to help boost conversion. Fastlane has been shown to help shoppers complete guest checkout approximately 32% faster,1 and shoppers with Fastlane profiles have been shown to convert at nearly 80% when using guest checkout.2
Fraudulent activity is skyrocketing, creating significant risk for the entire e-commerce industry. Analysts predict businesses will lose $362 billion to fraud globally from 2023–2028.3 PayPal can help businesses manage risk with technologies like sensitive data vaulting, passwordless authentication, chargeback prevention and management, and advanced fraud solutions.
AI is critical for customer personalization, but it’s only as good as the data you feed it. PayPal’s AI-driven innovations are powered by masses of high-quality, relevant data, enabling a personalized and rewarding customer experience — and helping businesses attract new customers with the right deal at the right moment.
Learn more about how to navigate the trends transforming commerce.
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