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Speed and convenience matter to busy online shoppers, which is why so many choose to check out as a guest. Offering customers a high-speed guest checkout can help boost conversion — and shoppers using Fastlane by PayPal have been shown to have a guest checkout conversion rate of approximately 80%.1
Hurdles like account creation can slow shoppers down and lead to cart abandonment. A 2022 survey found that 82% of customers surveyed have decided against an online purchase because the account registration process was too long2. By helping solve that problem, guest checkout can also help improve conversion rates.
Fastlane by PayPal offers businesses an accelerated guest checkout solution by tapping into the millions of customers who trust the PayPal brand. Fastlane can recognize verified guests and auto-fill their payment and shipping information — no password needed.
Fastlane-accelerated shoppers have been shown to complete guest checkout approximately 32% faster.3
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