Today’s shoppers don't just expect packages to arrive at their doorsteps promptly – they also want to know where it is every step of the way. With 96% of shoppers actively tracking their packages (and 17% checking multiple times a day),1 package tracking is an essential e-commerce tool that provides convenience and peace of mind to shoppers everywhere.
Read on as we explore the must-knows of package tracking, from practical tips to up-and-coming trends.
Package tracking is a cornerstone of modern shipment monitoring, allowing businesses and shoppers to follow a package's journey from its dispatch location to its final destination.
The way package tracking systems work is simple. First, they assign a unique tracking number to each package. Next, advanced scanning technology records the package’s every move at each of the checkpoints along its journey. Customers can enter the tracking number into a carrier's website or app to view real-time updates on location, status, and estimated delivery times.
For businesses, package tracking can be key to maintaining customer satisfaction and operational efficiency. Shoppers, on the other hand, benefit from the reassurance of knowing precisely when to expect their goods.
With so many packages zipping around the globe at any time, package tracking has unsurprisingly become a critical element of e-commerce success. Businesses can enjoy:
Trust, security, and transparency are just the tip of the iceberg when it comes to the benefits of package tracking solutions.
The strategic use of package tracking can also help businesses preemptively reduce disputes. Real-time shipping information equips customers with the knowledge they need, potentially averting misunderstandings or concerns about order statuses.
Further, integrating package tracking with customer service processes can automate and simplify dispute resolution, eliminating the need for time-consuming manual reviews. By allowing customers to flag issues with specific items rather than disputing the entire order, businesses can minimize the costs associated with resolving these concerns.
Ultimately, these tracking benefits enhance the post-purchase experience, cementing customer satisfaction and loyalty and allowing businesses to solidify their reputation as reliable and customer-centric.
Ready to reduce those pesky “where’s my order” customer service tickets? Offer these tips to your shoppers:
Here are some common package tracking tools to encourage customers to use:
Like with other aspects of e-commerce, emerging technological trends are poised to redefine how shoppers and businesses monitor shipments. Some enhancements include:
No business owner wants to deal with frustrated customers demanding to know the whereabouts of their orders. Luckily, with comprehensive package tracking solutions, you don’t have to.
By using PayPal for checkout, orders and shipment statuses are automatically synced, streamlining the process from sale to delivery. This not only keeps customers informed about their purchases in real-time but also helps reduce operational costs for businesses.
In partnership with three expert business owners, the PayPal Bootcamp includes practical checklists and a short video loaded with tips to help take your business to the next level.
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