Marketing

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Small BusinessMarketing

Unlocking the benefits of Gen AI design prompts for growing businesses

With generative AI (Gen AI) more accessible than ever, using it for marketing visuals has become an enticing option for business owners. This is especially the case for those without the time, resources, or staff to develop their own content — from websites and online promotions, to social posts and print marketing. Gen AI tools can help growing businesses stretch their creativity, transforming big and small ideas alike into powerful imagery that matches their aesthetic vision while communicating the voice of their brand.

Small BusinessMarketing

What is the average open rate for email marketing and how can you increase it?

AuthorPayPal Editorial Staff

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Small BusinessMarketing

What is customer segmentation: Guide to targeted marketing strategies

AuthorPayPal Editorial Staff

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EnterpriseMarketing

Help reduce customer acquisition costs with PayPal

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Small BusinessMarketing

The importance of rewarding new customers to build lasting loyalty

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EnterpriseMarketing

Consumer buying behavior and its effect on e-commerce conversion rates

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Small BusinessMarketing

Upselling and cross-selling strategies to help boost revenue

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Small BusinessMarketing

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EnterpriseMarketing

Launching a cashback loyalty program to maximize customer engagement

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Small BusinessMarketing

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Small BusinessMarketing

Product page optimization 101

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EnterpriseMarketing

The psychology of rewards and why you should leverage them

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Small BusinessMarketing

Understanding the differences between Millennials and Gen Z and how to appeal to both

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Small BusinessMarketing

How to market to Gen Z by appealing to what matters most to them

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Small BusinessMarketing

5 steps to help convert shoppers into buyers

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Small BusinessMarketing

AI for small business marketing: Integrating generative AI for powerful image generation

AuthorGrant Farhall

Mar 11, 2024Article5 mins read

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